Tesco
Tesco Ireland came to ROTHCO with an image problem. It was seen by consumers as a big machine that was lacking in heart. But when we delved further into the workings of the machine, we discovered lots of lovely little stories, that were made possible by its size. We decided to tackle the sense that being big was a bad thing head on to help reframe how people thought about the brand.
ClientTesco IrelandAgencyROTHCOMy RoleCopywriter
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