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Kinetica

In a world of fake perfect and fake expectations, how do you create a sports nutrition brand with more substance? You talk about what really matters – WHY you do what you do. Aesthetics don’t matter. What other people think doesn’t matter. All that matters is what drives you deep inside. Only you know why you make the effort. Only you know why you push through the pain. Only you know why you do it. Stay true to your why.

ClientKinetica, Boyne Valley FoodsAgencyCrack Team of IndependentsMy RoleCreative Director / CopywriterArt DirectorNicola Wielopolski, Irish market workStrategyEmer HowardPMBabs Hegarty, Irish market workProduction53Six, Irish and International work

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