The Rep
I pride myself on taking ownership of every single project I get involved in. I don’t do responsibility ducking or fence sitting. Honesty and diligence are at the heart of both my personality and my work ethic. Here are a few endorsements to add weight to my words…
“Having worked with Bernie for many years on a variety of big brands including Guinness, Bank of Ireland, Aer Lingus and Barry’s Tea, I think it’s fair to say she brings so much more than just good writing to her work.
She has a facility to distil any brief to its essential elements, not only delivering strong concepts but also bringing insightful strategic thinking to creative solutions.
Her approach to problem solving is invariably fresh and original, demonstrating an emotional intelligence that’s all too rare these days.
Hire her if you can get her, you won’t be disappointed.”
Mal Stevenson
Creative Director
Irish international BBDO
1990~2016
“Bernie is not just a brilliant copywriter. She is an outstanding creative thinker. She gets to the heart of a creative brief with minimal fuss and provides clarity, insight and strategic direction.
Then comes the beautiful copy. Marry that with someone who is totally focused and incredibly organised.
She’s a pleasure to work with and I’m incredible lucky to work with her across a number of our Croke Park and GAA brands.”
Theresa Byrne, Marketing Manager,
GAA | Croke Park
“Bernie is a fantastic copy writer, but in truth that is just the result of the journey.
Along the way from briefing through to execution she brings her sharp strategic mind and marries it with an understanding of human behaviour. I know very few creatives that can tap into the emotion connected to a product, brand or service like she can.
She is a fantastic team player but left alone will never fail to deliver and always exceeds expectations. If you are lucky enough to work with her I can guarantee you will enjoy the experience, as well as having an effective end product.”
Caitriona Ní Laoire
Head of Account Management
BBDO Dublin
“In late 2017 we started work on the redevelopment of our website and by the summer of 2018 we were ready to start to put the finishing touches to it. We decided it would be better for us to use a professional copywriter to work on this important aspect of the site. After speaking to our Web Development team, they sent us across a list of suggested copywriters whom they had worked with previously. After doing some research and meeting with Bernie we knew immediately we wanted to work with her.
We initially started with a meeting in our premises to discuss who we are, what we did and our tone of voice, so Bernie could understand us as a company, and more importantly as a brand. Bernie was extremely easy to work. All deadlines were met and very few changes were required to her initial copy.
Bernie is a true professional and we would have no problem recommending her and The Salty Pen team. We will continue using The Salty Pen for all our copywriting requirements. Bernie & The Salty Pen = Excellent and prompt service producing a quality result. Thank you Bernie!”
Lisa O’Neill, Managing Director,
Boru Jewelry, Dublin, Ireland.
