Tesco
Christmas is so predictable. It comes around at the same time every year and every year retailers hammer the hell out of it. What angle could we possibly take on Christmas that hasn’t been explored before? A bullet point in a research deck about the importance of hosts to retailers sparked this particular Christmas campaign. A campaign about the unsung heroes of Christmas, those who do all the work, expecting very little in return (except for a messy kitchen). Here’s to the hosts!
ClientTesco IrelandAgencyROTHCOMy RoleConcept Copywriter
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