YesOrkambi


When the NCPE (National Centre for Pharmacoeconomics) recommended against reimbursing life-changing Cystic Fibrosis drug Orkambi, I couldn’t sit around and do nothing. So with the support of my employer at the time, I launched an online awareness and lobbying campaign to increase pressure on the Government and Vertex to reach a deal. The launch video had a Facebook reach alone of over 1 million. After intense pressure and a high profile campaign, the drug was finally approved for use by Irish patients in April 2017. In that time, it has transformed the lives of many, reducing hospitalisations and exacerbations and helping eligible CF patients to gain weight and live a life more normal.

ClientNo official client. Done to support the CF Community and Cystic Fibrosis Ireland.AgencyWith the support of ROTHCO.My RoleCreative Director, Writer, Project Manager, Community ManagerArt DirectorPaddy GeraghtyProductionPaddy Geraghty, Paul Power, Babs Hegarty with support from ScreenSceneSoundAvondaleMusicSia