Masking up for The Indie List
As the parent of a child with Cystic Fibrosis, I have serious skin in the game when it comes to people following Covid-19 public health advice. I was more than happy to contribute my time voluntarily to help encourage the country to mask up, at a time when the concept still seemed pretty alien to most. We wanted to get under the skin of personal motivations, not revert to imagery designed to shock and scare. In fact, we showed no masks at all.
AgencyThe Indie ListMy RoleCopywriter Art DirectorNicola Wielopolski
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