When it comes to being greener, people don’t know where to start. The challenge can feel so big, that people don’t believe their own actions actually make much of a difference. We want to break the problem down so people can grab hold of it. Green Aware’s mission is in its name – to help everyone be a bit more green aware, because the reality is that if we all do bits, it can add up to lots. Enter a less preachy, more playful campaign!
ClientGreen Aware, Boyne Valley FoodsAgencyCrack Team of IndependentsMy RoleCopywriter / Joint CDArt DirectorPaddy GeraghtyStrategyEmer HowardProducerBabs HegartyPMBabs HegartySoundRaygun
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